In the medical field, there are three distinct target groups: doctors, pharmacists, and patients. Each requires a different message, language, and format. OTC communication must work for all three—often simultaneously.
This is no simple task. A doctor requires clinical precision and evidence-based reasoning. A pharmacist needs a quick overview of a product’s advantages over competitors. A patient needs clear, simple language that builds trust and provides usage instructions. Valge Creative has specialized in these three parallel messages for over 20 years.
Pharmaceutical-grade materials as a selling point
The pharmacy shelf should not be underestimated. A large proportion of OTC product purchases are impulse decisions—the patient looks at the shelf, sees a familiar package design and brand message, and makes a decision. Well-designed pharmacy materials—shelf stoppers, wobblers, price tags, and displays—can significantly influence sales.
We have created pharmacy communication materials for numerous manufacturers and know what works in the context of Estonian pharmacies. The Estonian pharmacy market is small and unique; materials need to be adapted to this market rather than simply translated from the international parent company.
Detailing materials for doctors
When it comes to prescription medicines, the physician is the primary decision-maker. Detail aids—the A4-format printed materials that sales representatives take to appointments—must be both visually compelling and scientifically accurate. A single incorrect claim can lead to regulatory issues, while poor design means the material never makes it onto the desk.
We create sales aid materials that are simultaneously compliant with regulations, visually clear, and effective for sales.
What this service includes
- Trade show materials and presentations for conferences
- Detailing materials for doctors
- Pharmacy materials – shelf stoppers, wobblers, flyers, price cards
- Patient information materials and package leaflet design
- Digital content – banners, social media materials
OTC communication work performed
