Challenge
Apovit Multivitamin requires a packaging design that works across two different formats—a round jar and a rectangular box—and clearly communicates its appeal to a broad target audience ("for the whole family, ages 4 and up") and its ease of use (1 tablet daily), while standing out on the shelf as a high-quality product.
Solution
Four concepts were developed across two directions. The first approach employs more compact text combined with pictorial icons—a clear, structured style where the presence of vitamins and minerals is communicated through icons. The second approach features large, bold typography and a colorful band of vegetables at the bottom of the packaging—creating a more vibrant and warmer look.
Both directions utilize the red accent from the Apovit brand identity and a white background, conveying an impression of cleanliness and reliability. In addition to the 3D mockup, a print-ready label was also created for direct application to the packaging.
Result
Four concepts offered the client a clear choice between different brand directions.
