Challenge
Pamol requires a packaging design that maintains visual consistency across multiple products—the Pamol pain reliever and Pamol C cold remedy—and three different formats, clearly distinguishes between sizes, and is instantly recognizable on the pharmacy shelf. The paracetamol category is crowded; the packaging must be effective even when a customer views the shelf from a distance and in a hurry.
Solution
A packaging design based on the brand's orange color was created, ensuring a strong visual presence in Estonian pharmacies. Orange stands out in the category and conveys energy, visually reinforcing the promise of fast-acting relief. The three formats are clearly distinguished by package size while maintaining a consistent brand identity. Symbols on the side (tooth, lightning bolt, needle) communicate the product's intended use at a glance, without the need to read text.
Result
Pamoli’s orange packaging is instantly recognizable on Estonian pharmacy shelves and maintains brand consistency across all three formats.
