Challenge
A maternity hospital is a place where the emotional stakes are exceptionally high. Expectant parents need a sense of security and trust, yet the hospital’s identity must simultaneously convey care and warmth alongside medical professionalism.
Solution
A logo was created featuring the silhouette of a mother and newborn drawn in a single continuous line—a simple yet emotionally powerful symbol. The green tones evoke life, growth, and hope, distinguishing the brand from the hospital's customary blue and adding a sense of warmth. The logo remains legible whether displayed on a large sign or a small business card.
The letterhead combines the maternity hospital’s logo with that of East Tallinn Central Hospital, forming a unified visual family in which both identities are clearly recognizable.
Result
The maternity hospital's branding creates a warm and trustworthy first impression that befits a sensitive and important service.
