Challenge
Adeli is a Tallinn-based rehabilitation center with an international clientele. A complete visual brand identity was required—one that communicates professionalism and specialization, functions in three languages, and reflects the institution's international standards.
Solution
A blue-and-orange brand identity was created: blue signifies medical professionalism, while orange adds warmth and a sense of activity—conveying hope in the context of rehabilitation. A brochure was produced in three languages, featuring photographs that illustrate the collaboration between patient and therapist.
Result
Adel has a unified visual identity that works in three languages across all communication materials.
