Challenge
Takeda Pharma AS underwent a major transformation in 2019–2020 as Nycomed and Shire merged with Takeda. There was a need for presentation materials that would communicate the brand’s new identity to partners and physicians in a professional and memorable way—something beyond a standard brochure.
Solution
The "Videobook" was created—a printed brochure featuring a built-in video screen and speakers. Opening it automatically triggers a video showcasing Takeda’s values and its vision of "Better Health, Brighter Future." The printed material combines high-quality imagery with an elegant design in Takeda’s signature red brand color.
Result
A videobook is a unique sales tool that combines printed branding material with the capabilities of a digital video presentation.
