Challenge
Chaga Health requires a packaging design that clearly communicates naturalness and Nordic origins, uses color-coding to distinguish between five different products, and works in both the Estonian and international markets.
Solution
Two concepts were created. The first uses kraft-brown packaging with dark-colored bands, emphasizing a natural, artisanal look. The second uses white packaging featuring a watercolor-style Nordic landscape—a softer, more romantic approach. Both employ clear color-coding to distinguish between SKUs.
Result
Two concepts gave the client a clear choice between two different brand directions.
